An Ode to AXE!

http://www.youtube.com/watch?v=7DspU1txG5Q

Friends, have a look, it's amazing!

The link changes after a while, in case you can't find it, go on youtube and search after "An ode to Axe"

To Laxmi!

Laxmi,
I think you should keep your login details and continue to share with us any beloved layouts you find in your new dream world!

Cannions, what do you think, shouldn't she stay in the blog here, hm? ;)

WOW! How else can feel it closer...

Yeaaah, power to create your own ABSOLUT fantastic world!

by TBWA NY

You heard it here first

In true cyberspace style
I am pleased to announce
Am pursuing my dreams
The pleasure principal abounds.
Moving on - Following my heart
Getting there
Thank you universe, nature, god, high priestess man et al
My amazing compatriats
Worshippers of creativity:
Heroes, Geniuses, Rubik's cube solver's...
Call me so we can have a heart to heart!

New Apple Ipod Touch Touch Ad based on Nick Haley

Lexus: Pop-Up Book, interesting visualization

by Team One

Europe's first Adidas-NBA Concept Store in Turkey

By Sportsnet

i just love this one!

206 PEUGEOT
Euro RSCG Brazil

the long awaited SONY Brevia play-doh

2,5 tons of doh used by over 40 animators to make this TVC.
the production of tv copy was widely advertised as well :)
what do you think? i think the SF color balls were much more emotiona :)
SONY by Falon

more billboards that work :)

(a stain covers the shirt by than moves off the way onceyou drive closer)
ARIEL PURE CLEAN
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires



McDONALDS
LEO BURNETT, Chicago





SKY Discovery Channel
DDB Auckland

Mum's Nervous Breakdown

:)

the begining of on-line movies

just made me realize that it all started with bmw movies, right?
a whole new world of on-line videos..

i loved them. i can remember how i waited for a new release (yeah, sure, I am a car-freak). but i can still remember that i've told at least a thousand of people about them. awesome

http://youtube.com/watch?v=bch3B5d1Tmc

SAM, beautifully-surrial copy

by Cole & Weber United

Dove Onslaught

The new Dove TVC, follow up to Evolution (ah, Cannes....). What do you think?

Fight for Mum's Kisses

http://www.ffk-wilkinson.com/
it's the opening trailer, so don't skip. Funny :)

hidden meaning - western union

by Publicis Singapore

Anti Anorexia - Shoking campaign in Italy

The campaign gets supported by the Italian health minister. Shot from star photographer Oliviero Toscani: Isabelle Caro, suffers from Anorexia since 15 years and weights 31 kilos.
Who likes it? I'm not sure...
.....Vanina, have you seen it?

Indesit outdoor in Moscow in support of volleyball European Cup sponsorship

Stained glass outdoor by Ariel Color

by S&S Warsaw

Sony, widescreen couch

Assyria, Beijing, China

Saatchi & Saatchi Vienna wins pitch for worldwide Emirates airlines campaign!

Emirates airlines target key accounts, travel partners and top business clients via communicating high standards of thier private cabin.
Nice to see that Austria's moving on too!

How simple...

To me this is one of the best Before & After Ads I've seen so far...

Done by JWT Mexico for redcross.

Dogs can be creative too!

I think Adidas beats NIKE! I love this one

Rugby World Cup Commercial for Nike France

Good piece of advertising , made in DDB

Allez France!

Eurostar: The fastest way from Paris to London

Advertising Agency: Leg Agency, Paris, France

Sorry :)

Eurobasket 2007: 2 different views

The European Crown is at stake
Advertising Agency: Kaplan DF, Madrid, Spain


Nike: Momentum, Eurobasket
Being Spanish is not an excuse, it's a responsibility
Advertising Agency: Villarrosàs, Spain

Rent a car....but pay attention!

In Iceland, just to make it clear that driving is not easy, the car rental company did a "real advertising", just placing a crashed car on the main road from the airport, with the warning to drive safley....effective, isn't it?

Orion Telescope sees more

Advertising School: Texas Creative, University of Texas, USA

Apple lowers iPhone price by $200 - WHY DO IT?

Bazooka - chewing gum, yet another benefit visualization

Keep on Walking - a great marketing!

It has only been 8 years since the start of a great marketing campaignsby Johnie Walker, filled with freedom, independence, optimizm.  This campaign enlisted Johnie Walker into the wall of fame of elite alkoholic drinks. The Walking Man represents believe of the Walker's family that courage and persistance can turn any dream into reality. Johnie Walker's brand is set to inspire people to ahieve more!

Is this the reason why I am loving it?

Will it Blend? by Blendtec

Blendtec Chief Executive Tom Dickson had an unorthodox method for testing his company's blenders: He used them to pulverize two-by-fours. His marketing director, George Wright, decided to videotape the exploits, adding other objects, from marbles to rake handles. Then they posted the clips to the Web.

The rest, as they say, is marketing history. Starting with an initial investment of about $50 for supplies, the pair since November has created and posted more than 25 low-budget videos, fielding hundreds of requests to grind up everything from an Apple (AAPL) iPod to a grandmother's false teeth. Dickson even appeared on the Today Show, where he pureed an entire rotisserie chicken, bones and all, with a can of Coke.

"Really our whole intent is brand awareness and market awareness," says Blendtec's Wright. "People will remember that there's a blender that will blend marbles if their blender isn't blending ice very well." He says Blendtec videos have been viewed more than 17 million times.

by Rachael King
(c) http://www.businessweek.com/technology/content/jan2007/tc20070116_610501.htm?chan=technology_ceo+guide+to+technology_online+video

what a great viral marketing?

After Botero everyone is beutiful (one of my favorite painters)

The Baroque World of Fernando Botero San Antonio Museum of Art — http://www.boterosa.org/

Safety dance (WV safe happens continued)

CRISPIN PORTER + BOGUSKY, Miami

The Cannes spirit

I can't believe it has been a little over 2 month since our week in cannes! Emotions have settled down and inspiration somewhat drawned in a pile of day-to-day work..

did cannes really change our lives? or was it an awesome training?

how do you apply the learning in your daily routine?

as to me: i am definitely hunger for more. to read, to learn, so see.. and to create.

but it is so difficult in practice!! how come it is so easy to pick out bright ideas for other brands?

even boring brands.. but it is so hard to figure out for myself. an idea get boxed with objectives, must-haves, legal comments, timeline etc. how do you, guys, manage it?

Results of the World's Best Presentation Contest: 3rd

Slideshare (= SlideShare is a cool place to host and share presentations. Upload all your slide decks, and find / download interesting presentations) organized the first World's Best Presentation contest: it ran from 19 Mar to 23 Apr 07, 443 entries, 2805 votes. Here's the podium. Hope it will remind you the fresh spirit of Cannes presentations!!

Results of the World's Best Presentation Contest: 2nd

Not bad either!

World's Best Presentation Contest: winner

Very nice. Very inspiring. Just click to go through each slide (by the way, nice app! Something we could use!)

WOW - drawings on the walls in Kiev metro!!!!!!!!!!!!!!!

As you ride metro train - picture on tunnel walls comes to life! looks awesome!
It hit all national media and significantly increased traffic between these 2 stations.
Do we have a WU copy to place there?:)

The Loerie Awards 2007 — prints&outdoors, my favorites

WV by Ogilvy South Africa



WWF by Ogilvy South Africa



National Geographic Kids by 8 Ink Media





Monroe Shock Absorbers by Joe Public, South Africa 


Postit by Grey Worldwide, South Africa

Which comes first, familiarity or usage?

Marc and all,
we had a talk with Iwona couple of days ago on which comes first: familiarity or usage?
In many recommendations research team says that we need to improve familiarity in order to improve usage. BUT> I always thought that familiarity comes with usage!

Is there any other way to increase familiarity? Do educational print? Anything else?

Another fun pricing from WV

"this is unbelievable, but take it for a fact. WV at new mind-blowing price" etc. 

BMW M5 - fastest car on planet

finally, I got Nike+!!!!!!!!!!!!

who will join me for a run?

Ronaldinho: Touch of Gold

Ok another Nike ad - but its great

Ronaldinho: Touch of Gold

you are what you shoot - isn't it true?)

Fiat Forbidden Commercial

you'll like this one

Mehbooba Mehbooba (Sholay)

and an awesome most famous indian music video - shot in the '70s but still manages to hold its own against any music video today!! take a look

Toilet paper from Greenpeace :)

Retired animals in an ad for world's oldest zoo

by KING Sweeden for Skensen Zoo

"Dripping Paint" Billboard for Insurance Company

Bags2

Marc, I like this one much better than dog's stuff :)

Made in Japan

Packaging with a pretty huge stopping power, isn't it?

Aquafresh Flexigel: A New Flexibility

Lamborghini by Miami ad school

Greenpeace: Bulb or gallows?

Ordinary bulbs are killing the environment.
Just one simple act on your part can stop the climate crisis:
switch to Compact Fluorescent Lamps.

from TBWA\RAAD, Dubai, UAE

Hum, hum...