28 September 2007
27 September 2007
Saatchi & Saatchi Vienna wins pitch for worldwide Emirates airlines campaign!
Emirates airlines target key accounts, travel partners and top business clients via communicating high standards of thier private cabin.Nice to see that Austria's moving on too!
21 September 2007
19 September 2007
18 September 2007
Eurostar: The fastest way from Paris to London
Advertising Agency: Leg Agency, Paris, France
Sorry :)
17 September 2007
Eurobasket 2007: 2 different views
The European Crown is at stake
Advertising Agency: Kaplan DF, Madrid, Spain
Nike: Momentum, Eurobasket
Being Spanish is not an excuse, it's a responsibility
Advertising Agency: Villarrosà s, Spain
Rent a car....but pay attention!
In Iceland, just to make it clear that driving is not easy, the car rental company did a "real advertising", just placing a crashed car on the main road from the airport, with the warning to drive safley....effective, isn't it?
12 September 2007
Keep on Walking - a great marketing!
It has only been 8 years since the start of a great marketing campaignsby Johnie Walker, filled with freedom, independence, optimizm. This campaign enlisted Johnie Walker into the wall of fame of elite alkoholic drinks. The Walking Man represents believe of the Walker's family that courage and persistance can turn any dream into reality. Johnie Walker's brand is set to inspire people to ahieve more!
Is this the reason why I am loving it?
Is this the reason why I am loving it?
Will it Blend? by Blendtec
Blendtec Chief Executive Tom Dickson had an unorthodox method for testing his company's blenders: He used them to pulverize two-by-fours. His marketing director, George Wright, decided to videotape the exploits, adding other objects, from marbles to rake handles. Then they posted the clips to the Web.
The rest, as they say, is marketing history. Starting with an initial investment of about $50 for supplies, the pair since November has created and posted more than 25 low-budget videos, fielding hundreds of requests to grind up everything from an Apple (AAPL) iPod to a grandmother's false teeth. Dickson even appeared on the Today Show, where he pureed an entire rotisserie chicken, bones and all, with a can of Coke.
"Really our whole intent is brand awareness and market awareness," says Blendtec's Wright. "People will remember that there's a blender that will blend marbles if their blender isn't blending ice very well." He says Blendtec videos have been viewed more than 17 million times.
by Rachael King
(c) http://www.businessweek.com/technology/content/jan2007/tc20070116_610501.htm?chan=technology_ceo+guide+to+technology_online+video
what a great viral marketing?
The rest, as they say, is marketing history. Starting with an initial investment of about $50 for supplies, the pair since November has created and posted more than 25 low-budget videos, fielding hundreds of requests to grind up everything from an Apple (AAPL) iPod to a grandmother's false teeth. Dickson even appeared on the Today Show, where he pureed an entire rotisserie chicken, bones and all, with a can of Coke.
"Really our whole intent is brand awareness and market awareness," says Blendtec's Wright. "People will remember that there's a blender that will blend marbles if their blender isn't blending ice very well." He says Blendtec videos have been viewed more than 17 million times.
by Rachael King
(c) http://www.businessweek.com/technology/content/jan2007/tc20070116_610501.htm?chan=technology_ceo+guide+to+technology_online+video
what a great viral marketing?
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