an extreme end of social marketing :)

i think some social organizations in ukraine are hardly hit by extremely hot weather in the recent weeks.

biggest ukrainian cities are crowded by social campaign called "52 milion". this is a number for ukrainian population back 10 years ago, that in these years has been reduce by 5-6 million..

so the campaign says "we have to get back to 52 million! lets make love :)".. other visuals read "ukraine needs some good football players! let's make love :)", "ukraine needs cosmonauts! lets make love:)" etc. for total media value appr. $500K.

would be interesting to see its result in 9 month :)