The new Dove TVC, follow up to Evolution (ah, Cannes....). What do you think?
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WU CAN(nes)
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Blog Archive
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2007
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October
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- New Apple Ipod Touch Touch Ad based on Nick Haley
- Lexus: Pop-Up Book, interesting visualization
- Europe's first Adidas-NBA Concept Store in Turkey
- i just love this one!
- the long awaited SONY Brevia play-doh
- more billboards that work :)
- Mum's Nervous Breakdown
- the begining of on-line movies
- SAM, beautifully-surrial copy
- Dove Onslaught
- Fight for Mum's Kisses
- hidden meaning - western union
- Anti Anorexia - Shoking campaign in Italy
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October
(13)
2 comments:
it think it more pragmatic, and most probably will not get a lion at cannes..
but it touched me, and if i had a daughter - i would talk to her. and the first copy did not make me think of this.
I really like it as it touches social responsibility. It's not a new message as we girls (and who would know better then a girl?) have been living with this (big or small) pressure for quite a while and it creates a good feeling and thinking, something like "it's confirmed, I'm ok as I am". So this ad doesn't just talk to the mum's heart and brain but also to your own personality.
Love it!
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