02 August 2007

New fish from Whiskas

3 comments:

Marc said...

Creative but risky, very risky from a pure brand attribution perspective!

Katya said...

I guess what they mean is that for a cat - whiskas tastes just like a fish.

agree that it may be a too complex message

Marc said...

Yes, that's what they mean but finding the Whiskas pack in an ocean (litteraly!) of different fishes is a serious challenge for the average reader. Let's call it a creative bet!