Creative but risky, very risky from a pure brand attribution perspective!
I guess what they mean is that for a cat - whiskas tastes just like a fish.agree that it may be a too complex message
Yes, that's what they mean but finding the Whiskas pack in an ocean (litteraly!) of different fishes is a serious challenge for the average reader. Let's call it a creative bet!
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3 comments:
Creative but risky, very risky from a pure brand attribution perspective!
I guess what they mean is that for a cat - whiskas tastes just like a fish.
agree that it may be a too complex message
Yes, that's what they mean but finding the Whiskas pack in an ocean (litteraly!) of different fishes is a serious challenge for the average reader. Let's call it a creative bet!
Post a Comment